Chris Viale
President, Chief Executive Officer

Chris Viale is the President of Cambridge Credit Counseling Corp. He is responsible for the company's day-to-day operations at their Agawam, Massachusetts headquarters, where he also manages all aspects of corporate education initiatives, marketing, and counselor training.

Mr. Viale joined Cambridge Credit in 1993 as an entry-level credit counselor and was promoted to General Manager in 1996. He became Chief Operating Officer in September 2003, and was promoted to his current position in April 2004. In addition to his responsibilities as President, Mr. Viale oversees and implements the company's educational outreach program, "Learn Now or Pay Later," which teaches basic personal finance skills and the importance of good money management to teenagers and adults through seminars and interactive workshops. Mr. Viale is also instrumental in fostering partnerships with youth organizations such as College Bowling USA, the Basketball Hall of Fame, the Western Massachusetts Chapter of Junior Achievement, and USA Today.

Mr. Viale also serves as Editor of Cambridge's education web site, GoodPayer.com, which teaches consumers about the importance of money management skills by providing free educational materials, advice, financial calculators and timely information on a variety of personal finance topics.

Having spent the majority of his career interacting with consumers, Mr. Viale continues to stay abreast of issues affecting the credit counseling industry and is recognized as an expert in the field. He has been cited in major magazines, newspapers and on numerous television and radio programs throughout the United States.

Mr. Viale continues to work toward improving Cambridge's business operations to meet the ever-changing needs of the financially-stressed consumer. During his career in the credit counseling industry, Mr. Viale has personally helped more than 20,000 consumers achieve their goal of financial stability.

Mr. Viale also serves as a cabinet leader in the 2005 United Way of Pioneer Valley Campaign, which helps to enhance the quality of life within our local community. His interests include bowling, golfing and spending quality time with his wife, son and daughter.